Restaurant operators Hospitality groups across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on visit frequency booking behaviour to trigger marketing segment guest types.
At aspirehospitality Aspire CRM strategy team, we build retention journeys for guests deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing No link between bookings and marketing
CRM platform functions deployed restaurant compliance services Australia by aspirehospitality.com.au aspirehospitality:
* Email + SMS journeys Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
where loyalty meets revenue.